Using Audience Measurement Data to Maximize Revenues | Alison Murdock

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=g_-oV-p73ro


Duration: 16:47
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Delivered at Casual Connect USA 2016. The most challenging aspect of mobile game marketing is discoverability and awareness. The mobile games market is the most fragmented of all industries. This session will give attendees a deeper understanding of successful audience acquisition strategies, trends and the demographics of the core mobile gamer.
Download slides: http://bit.ly/2cu7Ij4



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Tags:
Casual Connect USA 2016
Casual Connect USA
Casual Connect
Alison Murdock
discoverability
games industry
samplers
data analysis
user acquistion
user retention
verto