Waffle House Waffle Taste Test
0KFC Zinger Double Down Taste Test - http://youtu.be/1Pyg665qWZE
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Waffle House
From Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Waffle_House
Type Private
Industry Restaurants
Genre casual dining
Founded 1955
Headquarters near Norcross, Georgia
Products Food service,
Revenue $524 Million (2009)
Parent Waffle House, Inc.
Website wafflehouse.com
Waffle House is a restaurant chain with over 1600 locations found in 25 states in the United States. Most of the locations are in the Southern United States, where the chain remains a regional cultural icon. The northernmost Waffle House location is in Ashtabula County, Ohio, on State Route 45 off I-90 near the village of Austinburg. Waffle House is headquartered in unincorporated Gwinnett County, Georgia.
History
The first Waffle House opened on Labor Day weekend, 1955 at 2719 East College Avenue in Avondale Estates, Georgia. That restaurant was conceived and founded by Joe Rogers Sr. and Tom Forkner, who both continue to own a majority of the company today. Rogers had started in the restaurant business as a short-order cook in 1947, at the Toddle House in New Haven, Connecticut. By 1949, he had become a regional manager with the now-defunct Memphis-based Toddle House chain, and was moving to Atlanta. He met Tom Forkner when buying a house from him in Avondale Estates.
Rogers' concept was to marry the speed of fast food with table service and around the clock availability. He told Forkner "...You build a restaurant and I'll show you how to run it,"' recalls Tom Forkner.
A Waffle House restaurant in Gadsden, Alabama.
Forkner suggested naming it Waffle House, as waffles were the most profitable item on the 16-item menu.[2] The fragile nature of waffles also made the point that it was a dine-in, not a carry-out, restaurant, but it confused patrons as to meal availability other than breakfast.
Rogers continued to work with Toddle House, and to avoid conflict of interest sold his interest to Forkner in 1956 In 1960, when Rogers asked to buy in to Toddle House, and they refused, he moved back to Atlanta and rejoined Waffle House, now a chain of three restaurants, to run restaurant operations. Shortly after Joe returned full time, Tom followed suit and left Ben S. Forkner Realty.
After opening a fourth restaurant in 1960, the company began franchising their restaurants and slowly grew to 27 stores by the late 1960s, before growth accelerated. The company is privately held and doesn't disclose annual sales figures, but says they serve 2% of the eggs used in the nation's food service industry. The founders limit their involvement in management, and currently Joe Rogers, Jr. is CEO, and Bert Thornton is President.
In 2007, Waffle House re-purchased the original restaurant which was sold by the chain in the early 1970s and was most recently a Chinese restaurant. The company restored it using original blueprints for use as a private company museum. The museum is used primarily for internal corporate events and tours but will occasionally be open to the public.
In 2008 one of the biggest Waffle House franchises in the southeast, North Lake Foods, was bought out by Waffle House, Inc. North Lake Foods has been forced to file for Chapter 11 bankruptcy protection as well as close a couple of stores. Waffle House, Inc. plans to rehabilitate the franchise. In early 2009 East Coast Waffles bought NorthLake Foods to become a new franchise.