Warpath ‘Airforce’ recruitment campaign starring JEAN-CLAUDE VAN DAMME

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Published on ● Video Link: https://www.youtube.com/watch?v=lfo0oAj0EeA


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At the end of June, Lilith Games set us one of our toughest challenges ever – find a global ambassador for their mobile smash WARPATH, and film a campaign for the game’s September ‘AIRFORCE’ update.
We needed someone brave. Someone who would inspire the hearts of soldiers. Someone with muscles tighter than our deadline. Someone who 30+ males across the world would like.
That someone was Hollywood action icon Jean-Claude Van Damme. In just two short months, our team crafted a storyboard pitch, enticed the Fred Astaire of karate on-board, shot two war-themed commercials (and a backstage interview), and roundhouse-kicked all post-production elements into shape.
We even handled the social media campaign for the Muscles from Brussels. It was truly an honour to work with Jean-Claude, and we’re extremely proud to say our ‘Kung Fu’ video campaign alone got 1.5 million views on YouTube within its first week. Kick, punch, it’s all in the mind…



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