What Behavioral Science Gets WRONG About Habits

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Game Thinking TV

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Published on April 16, 2025 9:04:41 PM ● Video Link: https://www.youtube.com/watch?v=f4Gn46oQDPA

Duration: 0:00

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👉 Listen to the audio podcast here: https://www.buzzsprout.com/222312/episodes/16894108

📆 LEARN HOW to build a sticky habit into your product design in our 3-day Journey Design Workshop, coming up Tue Apr 22. Sign up now at https://maven.com/game-thinking/journey-workshop

✅ What makes a behavior actually stick? And how can product designers use these insights to design better products?

Join behavioral scientist and startup founder Jason Hreha as he unpacks the truth about habit formation, why most behavior change advice fails, and how to truly design for real-world impact.

This conversation cuts through the hype and gets to the psychology that matters when building products people use and love.

CHAPTERS
00:00 Introduction
02:08 Persona Startup and Behavioral Lens
04:27 Big Five Personality Traits
09:34 Work-from-Home Personality
16:29 Flaws in Behavioral Science Research
30:00 Jason's Book on Personalizing Behavior Change

KEY INSIGHTS
🎯 Most behaviors people try to "habit hack" can't actually become habits.
🎯 Understanding yourself is more powerful than following generic science.
🎯 Predictive validity matters more than pop psychology buzz.
🎯 Self-knowledge and context are critical to building lasting behaviors.

📘 GET THE BOOKhttps://www.amazon.com/Real-Change-Achieve-Lasting-Transformation/dp/B0CVFTM92G.

👉 🏽 JASON HREHAhttps://www.linkedin.com/in/hreha/ 

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