What is the Attribution Reporting API?
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Published on ● Video Link: https://www.youtube.com/watch?v=QAWxBbv3dB0
94The Attribution Reporting API makes it possible to get a report when action from a user leads to a conversion—for example, a user clicks an ad and later completes a purchase— but without using cross-site identifiers.
Attribution Reporting is part of the Privacy Sandbox, a series of proposals to satisfy cross-site use cases without third-party cookies or other tracking mechanisms.
Chapters:
0:00 - Introduction
0:58 - Overview
2:54 - Step by step
6:24 - Detail
10:49 - Report types
14:03 - Find out more
Resources:
Attribution Reporting → https://goo.gle/ar
More Privacy Sandbox videos → https://goo.gle/ps-videos
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Sam Dutton