What is the Protected Audience API?
95The Protected Audience API is designed to support an advertiser who would like to build up an audience: in other words, a group of people they want to show an ad to. Later the advertiser can target an ad to that audience as a whole—but without being able to learn the browsing behavior of any individual within that audience.
The Protected Audience API is part of the Privacy Sandbox, a series of proposals to satisfy cross-site use cases without third-party cookies or other tracking mechanisms.
Protected Audience was previously known as FLEDGE.
Chapters:
0:00 Introduction
1:10 Why do we need the Protected Audience API?
3:18 How does the Protected Audience API work?
6:35 Find out more
Resources:
The Protected Audience API → https://goo.gle/pa
More Privacy Sandbox videos → https://goo.gle/ps-videos
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