What matters more: creativity or timing?

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Published on ● Video Link: https://www.youtube.com/watch?v=CsAfujPMlWc



Duration: 17:09
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In this session, SYLVAIN founder and CEO Alain Sylvain argues that creativity and innovation mean nothing without relevant timing. Even the best ideas will fall flat if they’re launched in the wrong context. So how can companies truly understand today's cultural appetite without getting distracted by the perpetual newness?

Alain Sylvain and SYLVAIN







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