What to see in Slovenia by Slovenian Football team U21EURO | @nzssi
9Video by @nzssi .
The Slovenian Tourist Board (STB) recognizes the importance of such international sports events as an excellent opportunity to raise the profile and reputation of Slovenia as a tourist destination, especially for active holidays, preparation of athletes and the organisation of the most demanding sporting events. The STB pays special attention to the promotion of Slovenia as an attractive destination for active holidays and sports tourism, as this product shows great market potential in the current situation.
Exceptional exposure of Slovenia
Within the framework of the European U21 Championship, Slovenia will be put into the spotlight, as more than 153 million viewers are expected to watch the championship. The greatest visibility will be in Germany and Italy, which remain among the most important markets for Slovenian tourism also in the post-corona world. The I feel Slovenia brand and a series of communication activities during the championship will present Slovenia as a responsible and sustainable destination for active and healthy experiences. The brand will be especially exposed at the venue of the event, with billboards placed around the pitch and on the media backgrounds of all matches. At the same time, a video of Slovenia will be played on the big screen at all venues in Slovenia, in communication by the organizers, within the official website of the event and social networks of the event and in communication with foreign and domestic media representatives.