What Will Change the Future of Commerce? Ronaldo Mouchawar, VP MENA, Amazon - #FII7 Day 1
12"What Will Change the Future of Commerce?" took place at the Future Investment Initiative 7th Edition on October 24th, 2023.
Commerce is undergoing a worldwide revolution as e-commerce, fintech, and social media converge to redefine shopping experiences and consumer-brand relationships. According to McKinsey, Chinese consumers spent $352 billion annually on social commerce platforms, with live-stream shopping accounting for 5% of total e-commerce gross merchandise value (GMV) - and this trend is accelerating globally, with US social commerce expected to reach $36 billion by 2023. How can brands harness the power of social platforms to create more interactive and entertaining shopping that turns content into commerce across markets like the US and Middle East?
Moderator:
Jane Witherspoon, Bureau Chief, Middle East, Euronews
Speaker:
Ronaldo Mouchawar, VP MENA, Amazon