When leaderboards backfire: the dark side of zero-sum mechanics - and what to do instead
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When leaderboards backfire: the dark side of zero-sum mechanics - and what to do instead
➡️ In this video 🎥 we’ll walk you through:
If you want to gamify a product, you might think of adding competitive elements like leaderboards. But competition frequently backfires — the battle to see who's best leaves most customers feeling disappointed and demotivated.
Instead of competition, try using cooperation. In our Cooperative Design Fundamental course, we teach five tips that every product designer can use to motivate people to band together, so everyone wins. In this excerpt from the course, you'll learn how customers can band together to beat the system, not each other.
If you like this course excerpt, you'll love Gschool, our learning community for product leaders. Gschool delivers the education, coaching, and support you need to bring your engaging ideas to life, faster and smarter, including courses on Cooperative Design, Progression Design, and the full Game Thinking system, as well as weekly group coaching meetings.
⏲️Timestamps⏲️
00:00 - Intro
01:41 - Non-Zero-Sum Games
02:21 - Competitive Journey
02:43 - Cooperative Journey
03:09 - It takes a team effort to
03:16 - Rescue a standard astronaunt
03:25 - Save the world from virulent disease
03:45 - Tackle real world science challenges
04:44 - Work together to survive night
05:25 - Solve puzzles and unlock the story
05:39 - Join forces and get a project funded
05:55 - Designing Collaboration Tip #1
06:10 - Join together to beat the system
06:51 - Personal Coach
06:59 - Expert Coaching
07:15 - Peer Community
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