When you've been through it all, what's next? Start again!
4In this session Phil Larsen, Managing Director at Prettygreat, talks through his experience starting a new games company after six year of building some of the biggest mobile games of all time. What went right, what went wrong, and some key lessons for recent graduates or veterans alike, this is the story of making it big and pressing the reset button.
Phil Larsen is co-founder and Managing Director at Prettygreat, a development studio based in Brisbane creating remarkable games for a global audience. Their first game is Land Sliders, released in September 2015 with over 2.5 million downloads to date. Previously CMO at Halfbrick, Phil directed and executed marketing campaigns for hit games including Fruit Ninja and Jetpack Joyride, which have accumulated over one billion downloads worldwide.