Who is On making this jacket for?

Who is On making this jacket for?

Channel:
United States Will is That GoPro Guy
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Published on ● Video Link: https://www.youtube.com/watch?v=0UW7zL6ybl0


Duration: 5:24
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Anyone who has watched my channel knows I like On's running shoes, but sometimes they come up with some ideas that the general public cannot afford or at least scratch their heads.

The latest offering from On is their Swiss Legacy Jacket, which they made to pay tribute to their Swiss heritage and uses EtaProof material, a tightly woven cotton weave that repels water by expanding when it gets wet.

This jacket sounds great, but is only offered in one color, costs $789 USD and is on a limited run of 600 pieces, though Hypebeast and Highsnobiety have reported that only 500 will be manufactured, so there is a little bit of confusion going on there.



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Tags:
On running
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etaproof
limited edition jacket
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Stotz and Co.
Schoeller Dryskin