Who is the Cosmopolitan Consumer? - #FIIPRIORITY Day 2

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Published on ● Video Link: https://www.youtube.com/watch?v=wzDGA4H05WM


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Who is the Cosmopolitan Consumer? I FII PRIORITY Hong Kong

Luxury brands face identity questions as new generations increasingly demand engagement transcending cultural boundaries and traditional notions of status. A 2023 Bain & Company report on luxury trends emphasized the need for luxury brands to engage with cultural fluidity — with Generation Z and millennial consumers constituting 18% and 47%, respectively, of the global personal luxury goods market. How must perceptions of elevated living adapt to the democratized experiences and fluid values of the emerging cosmopolitan consumer?

Moderator:
Emily Tan, Senior Correspondent, CNBC

Speaker:
-Juliana Lam, Founder & CEO, INNOTIER
-Faisal Sultan, Vice-President & Managing Director, Lucid Motors Middle East



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