Who would have thought that making friends no longer requires leaving the house, but turning on the console? 🎮 According to a YouGov study, 68% of gamers say they've made friends playing online, and one in five even prefers to talk to their loved ones in games rather than on calls or video calls 📱. And it's not just about making new friends: it's also about keeping them, because 22% of those surveyed confessed that playing together strengthens their bonds more than an expensive meal out 🍔. The phenomenon is especially strong among millennials (74%) and Gen Z (67%), who see video games as a legitimate channel for socializing. Of course, there are differences: in cities, 72% connect more than in rural areas, although even there the trend is growing. Beyond the social aspect, 73% of gamers say that features like guilds, chats, or co-op influence what they buy, and 31% discovered new games thanks to recommendations from friends. As Rich Lambert, creative director of The Elder Scrolls Online, says, “teaming up to conquer dungeons is one of the most rewarding parts of gaming.” 🗡️ In short, video games are no longer just entertainment: they're digital bars where friendship is farmed better than any loot. ✨
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