Why audio advertising is the new frontier with Wilfrid Obeng from AudioMob

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United Kingdom PocketGamerbiz
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Published on ● Video Link: https://www.youtube.com/watch?v=usFMmtDJBtM


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Wilfrid Obeng, co-founder and CTO at AudioMob, talks at Pocket Gamer Connects London 2022 about the new world of non-intrusive, in-game audio ads, reaching a younger player base that is simultaneously listening to music, and how sonic signatures – think the Netflix boom or McDonalds whistle – has led to a claimed 2,000 per cent engagement rate for in-game audio ads.



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