A confluence of factors have ripened the market for AAA-quality games to make their long-awaited appearance on emerging browser and mobile platforms. The combination of server technology, game-engine improvements, and the creative talent from the traditional game business have come together to create increasingly immersive and compelling game experiences. Gamers, people who spend meaningful amounts of media time and money on games have started to adopt the free-to-play model and are now playing more and more on new devices and networks. Greg Richardson will discuss how all of these factors play a role in creating truly mass market top quality games on new platforms and share examples and experiences from developing Rumble's first game, KingsRoad, currently running a popular beta.
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