Message or Media? Marketing Context Matters | Matthew KELLIE

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Published on ● Video Link: https://www.youtube.com/watch?v=z2s1wEAOgXI


Duration: 23:10
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As developers continue to search for install volume, how do we reach new audiences and grow market share beyond those who identify as 'Gamers?' While many user acquisition strategies focus on creative performance, perhaps our biggest opportunity for growth is in focusing on and honing the message.

Delivered at Casual Connect USA, July 2013

Download Slides: http://gamesauce.org/news/2013/08/15/matthew-kellie-defending-culture-product-and-people-casual-connect-video/



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Casual Connect
Casual Connect USA
Casual Connect USA 2013
Matthew KELLIE
Supercell (Business Operation)