Live Events and Community: How the Voice of the Players Keeps a Game Alive | Mike LU VIDEO
Mike Lu, VP of Product at GREE International Inc, will sit down and talk about how GREE uses the community to help maintain and build on the success of ther games using live-ops. Seing a direct correlation between happiness of their player and where the games live in the top grossing charts, this will be an open discussion of how game developers use several touch points - from forums to analytics - to gauge what the players are looking for and how to keep retention and engagement high and consistent. Mike will use Modern War, Crime City, and Kingdom Age as case studies to show how the team at GREE has worked to make this happen.
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Tags: Casual Connect
Casual Connect USA
Casual Connect USA 2013
Mike LU
Gree International Inc
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