2024 Mini Cooper Winter Testing

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Published on June 15, 2022 12:36:03 AM ● Video Link: https://www.youtube.com/watch?v=3dAW_7knV54

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Creation of independent vehicle personalities is one of the central features of the new design language. Charismatic Simplicity gives each member of the future MINI model family its own individual charisma that is unmistakably based on the brand’s core, reinterpreting it confidently and in its own way. The authentic reference to the essential values of MINI is expressed in a very modern design language featuring clearly and cleanly modelled surfaces. Charismatic Simplicity reduces the number of components and concentrates on essential elements, helping the design of future MINI models achieve an emotional, intuitively perceptible identity.

“We combine the core of the MINI DNA with innovative, aesthetic and technological inspiration in our new design language,” says Oliver Heilmer. “This means that every new MINI remains a genuine and at the same time future-proof original.” For example, innovative LED technology gives the typical Union Jack design of the MINI combination rear lamps a variety of forms, creating an individual light signature for each model.

The combination of tradition and progress creates an immersive user experience in the interiors of future MINI models, further intensifying the traditionally strong connection between person and car at MINI. “MINI is an urban brand, every facet of whose design helps to make life in the city as enjoyable and eventful as possible,” explains Oliver Heilmer. The key to this is both in advanced digitalisation in operation and connectivity, and in a clearly designed interior with intuitive functionality.