Acumen Report 2016: The Video Diet | Newton Grant

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=i0dC_fs5MRU


Duration: 21:55
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Download Slides: http://www.gamesauce.biz/2016/06/23/newton-grant-targeting-the-youth-audience/

Delivered at Casual Connect Asia 2016

This year’s Acumen Report by Defy Media takes a deep-dive into the video diet of American youth, a key target in the growing global F2P mobile gaming market, including for Asian game studios and publishers. We will learn what sources they watch, what devices they use, and much more. We will also dig into youth attitudes toward digital advertising and share surprising data concerning what kinds of ads they find acceptable.



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Tags:
casual connect
casual connect asia 2016
Newton Grant
Defy Media
casual games
advertisment
video ads
Acumen Report
global gaming market
platforms
devices
digital advertising