Understanding Tomorrow’s Gamers, Today! | Michael Cai

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Delivered at Casual Connect Asia 2016

In a few years, today's gamer kids will be the core audience of our industry. Understanding their gaming behavior and attitudes is key for developers and publishers. In this presentation, Michael will present insights from GameByte™ Kids, Interpret's syndicated research product. He will focus on comparing kids from China, South Korea and Japan to their American peers, highlighting both similarities and interesting differences.







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Casual Connect
Casual Connect Asia 2016
Michael Cai
Interpret
casual games
mobile games
kids games
gaming industry
globalization
global trends
gaming behavior
game development
game publishers
GameByte Kids
industry research