How to Win the Hearts of Mobile Users? | Yuji Yokoyama

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=KRL7bI4B4jY


Duration: 19:44
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Download Slides: http://bit.ly/1Odqafd

Delivered at Casual Connect Asia 2016

This session will discuss mobile app marketing trends in SEA markets. Considering the real picture of infrastructures and game user behaviors, we will introduce the most effective marketing/promotion menu and strategy for mobile apps. We will also discuss tips for overseas game developers for success in this region from localization, culturalization and marketing points of view.



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Tags:
Casual Connect
Casual Connect Asia 2016
Yuji Yokoyama
Adways Inc
casual games
mobile games
mobile app marketing
SEA gaming market
gaming infrastructure
user behavior
marketing strategy
game developers
localization
culturalization