All About Traffic: How to Acquire the Right Players for your Free-to-Play Game | Albert SCHWARZMEIER
1Download Slides: https://www.dropbox.com/s/xhl5uquwm8g33du/Albert_Schwarzmeier_CCEurope_2014.pptx
In an industry where free-to-play is quickly taking over, it is of crucial importance for developers and publishers to identify and acquire the right players on a large scale. But what makes a user the "right one" for a specific game? And how do you ensure a constant stream of incoming players?
This session gives specific advice on how to successfully identify and acquire players in diverse performance marketing channels. Albert Schwarzmeier discusses different models of successfully acquiring users with a positive ROI. Further issues adressed by Schwarzmeier include variety of traffic sources and best practices for tracking and optimizing traffic.
Delivered at Casual Connect Europe, February 2014