Converting TV Audiences to Mobile Gamers | David AN

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=0NlflwtDpZE


Duration: 20:15
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Download Slides: https://www.dropbox.com/s/nmq1vur6ducmppd/David_An_CCEurope_2014.pdf

Mobile user acquisition has become one of the key challenges of running mobile game publishing profitably.

Marketers therefore have to constantly seek new ways to acquire users. The goal of the session is to show in how far TV advertising can become a cost-efficient way to grow your mobile gamers audience. Participants will learn what it needs to plan, run and analyse a TV campaign for mobile gamers.

Delivered at Casual Connect Europe, February 2014



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Tags:
David AN
ProSiebenSat1 Group
Casual Connect
Casual Connect Europe
Casual Connect Europe 2014