Strategies to Gamblify Your Game | David CHANG

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=I4u5v-WKyK0


Duration: 28:46
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Download Slides: http://gamesauce.org/news/2014/03/05/david-chang-real-money-in-gaming-is-growing-casual-connect-video/

The 21-35 demographic has grown up with high-fidelity multimedia. Gambling experiences offered today are not interesting to them. The social casino audience is the gambling audience. To grow the market, gambling operators need to put gambling into interactive games. Game developers gain an audience with a higher lifetime value. Gamblifying an interactive game is not as simple as just adding gambling. The gameplay and triggers within the game need to be very different to operate within the laws. Requirements will be covered in detail and examples shown.

Delivered at Casual Connect Europe, February 2014



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