Duration: 54:39

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This talk describes the challenges and learnings in establishing processes for developing actionable biometric procedures for production teams. The talk, divided in three main parts, will describe the ongoing efforts of recent years to facilitate the incorporation of the science of biometrics into the culture of video game production, as illustrated through several case studies. The end goal is making biometric data an accessible option in the tool chest of user researchers and an ally in the team’s decision making processes. The talk will mostly focus on the challenges in communicating to the teams the added value of biometric data as an efficient tool for answering concrete research questions for games user research.

Speaker: Pierre Chalfoun
Pierre Chalfoun is the biometrics project manager at Ubisoft Montreal’s User Research Lab. His role is to establish methodologies and supervise overall biometric studies at the Lab. He has more than 10 years of experience in the field of biometrics and a PhD in computer brain-interaction and emotional intelligence from the University of Montreal. Pierre has been privileged to work with the finest UR crew to help contribute on all the major AAA brands in the Studio as well as some smaller scale teams.