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Guide

Duration: 25:01

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This talk will detail how Ubisoft’s User Research operation grew from a 3 person structure in Paris to more than 100 User Researchers spread among 13 locations around the world, and how it has helped enforce the player-centric approach Ubisoft embraces more and more every year. We will describe the challenges Ubisoft has faced and the solutions we found in order to meet these challenges, providing insight on how to deal with a growing User Research operation.

Jonathan Debray
Jonathan organizes user tests for most games developed at Ubisoft worldwide in coordination with both development teams and Ubisoft’s editorial team. He analyzes players behaviors and data and uses it to create reports to guide teams towards a better understanding of their players and ultimately a more player-focused game. He also helps setting and perfecting User Research guidelines and protocols at Ubisoft in coordination with other UR labs.

Hugo Wyler
Hugo is a Games User Researcher at Ubisoft, in charge of organizing the playtests of many different projects including AAA, free-to-play, casual games, and mobile titles. Hugo was the Main researcher in Paris for Far Cry 3, Blood Dragon & Far Cry 4. .

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