Game:

Blur (2010)

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Blur (2010) Gameplay - Forgotten Gem 1

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Blur (stylized as blur) is a 2010 vehicular combat arcade-style racing video game for Microsoft Windows, PlayStation 3 and Xbox 360. It was developed by Bizarre Creations and published by Activision in North America and Europe. The game features a racing style that incorporates real world cars and locales with arcade style handling and vehicular combat. Blur was the penultimate game developed by Bizarre Creations before they were shut down by Activision on February 18, 2011.

In the US, Blur sold 31,000 copies in its first five days of release according to the NPD. The game ultimately sold 500,000 copies.

Despite disappointing sales, Nick Davies of Bizarre Creations had announced in July 2010 that the studio intended to create more games in the series, and wanted to make it the biggest racing franchise. He attributed the sales performance of Blur, to the fact that the game was released at "a very busy time for racing games", and that it "came out at the same time as ModNation Racers and Split/Second." However, he believed "that the strong multiplayer component would give the game staying power", and "it's going to be a slow-burner".

On February 18, 2011, Activision announced that it was closing Bizarre Creations, stating:

Over the past three years since our purchase of Bizarre Creations, the fundamentals of the racing genre have changed significantly. Although we made a substantial investment in creating a new IP, Blur, it did not find a commercial audience. Bizarre is a very talented team of developers, however, because of the broader economic factors impacting the market, we are exploring our options regarding the future of the studio, including a potential sale of the business.

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