Boost Monetization and Retention | Wandrille PRUVOT

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Published on June 16, 2015 5:41:35 PM ● Video Link: https://www.youtube.com/watch?v=GiAAP4AaCvE

Duration: 15:28

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Download slides: http://gamesauce.org/news/2015/06/17/bee7s-wandrille-pruvot-adapts-monetization-across-markets-casual-connect-video/

Delivered at Casual Connect Asia in Singapore, May 2015.

The reliance on advertising or in-app purchases to make money on mobile games, can sometimes come at the price of compromising the user experience or driving users away to another game. Often meaning doom for even the best games. Bee7's latest insight into gamers reveals how fostering user led discovery and rewarding gamer behaviour and interaction is a more compelling approach to maximising retention and multiplying existing monetization strategies.