Internal Expertise and Customer Insights | POMMERAUD

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Published on June 3, 2015 9:27:35 PM ● Video Link: https://www.youtube.com/watch?v=52sHXBhccIU

Duration: 25:21

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Download slides: http://gamesauce.org/news/2015/06/05/benjamin-pommeraud-analytics-in-a-creative-setting-casual-connect-video/

Delivered at Casual Connect Asia 2015

Did you know that cultural differences translate into large discrepancies in customer feedback? Do you know how that leveraging the expertise of your organization is free and yields results that are close to costly external studies? Discover how Ubisoft explores the synergies between market research, big data and playtests and uses innovation tournaments or guerilla tests to constantly improve its understanding of players.