Building trust at the Origin

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Published on February 22, 2021 3:32:47 PM ● Video Link: https://www.youtube.com/watch?v=_W3Om9Xbj2k

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Despite all the positives of synthetic media – creative expression, educational applications, assistive technologies, entertainment – there’s a downside. It’s increasingly hard to detect, which leaves the door open for media to be altered after publication and spread of misinformation. Project Origin aims to create a measure of accountability through provenance: By certifying the source of the content like a watermark, we can safeguard against manipulation.

Explore Project Origin further: https://innovation.microsoft.com/en-us/project-origin

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