d180 is The Mark of Quality | Aaron LOEB

Channel:
United States GameDaily Connect
Subscribers:
11,400
Published on ● Video Link: https://www.youtube.com/watch?v=4uvbkW2vqFs


Duration: 30:11
1,402 views
4

Why do some live service games succeed and some fail? In this session, Electronic Arts Group General Manager Aaron Loeb will examine the importance of maximizing your development strategy around specific service goals (such as efficient acquisition, long-term retention, conversion). Loeb will also share EA data demonstrating that long-term retention is what makes a real hit possible. Aaron will draw on examples from EA's mobile portfolio—including chart-toppers like Real Racing 3 , The Simpsons: Tapped Out and The Sims FreePlay—to illustrate the great potential created by live-service games and specific pre-launch and post-launch factors that must be considered in game development.

Delivered at Casual Connect USA, July 2013

Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Aaron_Loeb_CCUSA_2013.ppt



Other Videos By GameDaily Connect


2013-08-20Real-Time Performance at Massive Scale | Francois ORSINI
2013-08-20How We Attracted 5M Players in 6 Mo. | BROXTERMANN
2013-08-20Self-Publish or Die | Will HARBIN
2013-08-20Raising the Bar on Mobile UI Design for the Next Generation of Social Gaming | Bhaskar ROY
2013-08-20Build Great Partnerships that Lead to Great Games | YING, PEARSALL, ADDISON
2013-08-20Guerrilla Marketing and Other Non-Conventional Ways to Get Your App or Game Discovered | Ryan MERKET
2013-08-20When Publishing Works for Free to Play Games | Jameel KHALFAN
2013-08-20How to Monetize Emotions in Free-to-Play Games | PALATOVSKA, TIMOSHENKO
2013-08-20Being Consequential in a Transitory World | Clive DOWNIE
2013-08-2010 Tips for Mobile Disclosures and Privacy | Steve AUGUSTINO
2013-08-20d180 is The Mark of Quality | Aaron LOEB
2013-08-20The Android Alternative: Road to 100M Downloads | Vladimir FUNTIKOV
2013-08-20The Perfect Launch: Reaching Fans and New Audiences | Phil LARSEN
2013-08-20The Absolute Biggest Opportunity in Mobile Gaming Today: The Mobile Web! | OBERMEIER
2013-08-20What's in the Water in Finland?: The Finnish Invasion Continues | Thorbjorn WARIN
2013-08-20Grow Big. Think Small. Unleash Your Game's Customer Acquisition Potential | Mitchell WEISMAN
2013-08-20Making It Big: The Monetization Strategies of Leading Game Developers
2013-08-20Enlivening the Dead: Telling Tales Socially | David FOX
2013-08-20How to Design and Operate a Successful Live Event in Mobile Social Games | Chris PLUMMER
2013-08-20Character Collision: Interpolating Characters into Free-to-Play Games | Kenny Shea DINKIN
2013-08-20PlayFirst: Dash to Rush! | Marco DEMIROZ


Tags:
Aaron LOEB
EA Mobile
Casual Connect
Casual Connect USA
Casual Connect USA 2013