Dan compares lead generation and the UFC. Don't get trapped trying to follow a passion.
Everything we do in life will consist of one aspect or another we don't care for. George, a professional mixed martial artist, and UFC fighter hates fighting, yet loves everything about the fighting lifestyle: the training, the diets, the atmosphere. He hates two days out of the year and those days he's fighting. In our lead generation businesses we won't like everything, we may hate sales but without it, we cant have financial freedom and no boss! Be passionate about finishing something you started, be passionate about living life on your terms and do what it takes to build your business and earn your livelihood without a boss doing it for you. Don't make excuses, just focus on getting successful!
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