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The Software Composition Analysis (SCA) market, initially dominated by proprietary software, remains unchanged despite the exponential rise of open source software. This status quo mirrors the saying "The cobbler's children have no shoes." Can this market be disrupted by open source-based business models and open data? SCANOSS is challenging this notion with an OSS business model and exploring open data strategies. This talk will dive into SCANOSS's journey as a market challenger, highlighting the current pain points for suppliers, customers, and open source communities when it comes to software composition analysis. Julian will discuss some of the market trends and how leveraging open source software and open data can drive innovation and extend SCA solutions' impact to emerging areas like cryptography, AI, or quantum safety computing, particularly with the increasing adoption of SBOMs by manufacturers and software distributors. Finally, the speaker will go over the key lessons learnt so far and the next steps that SCANOSS will take as well as what needs to happen in this market to increase openness and collaboration.