Does the Gaming Industry Have a Hype Problem?

Channel:

DZSH Gaming

Subscribers:

1,260

Published on May 30, 2023 2:55:39 AM ● Video Link: https://www.youtube.com/watch?v=EeiqLw1KObk

Game:

Cyberpunk 2077 (2020)

Duration: 9:22

262 views

16

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AAA companies and publishers like EA, Activision, and Microsoft have long dominated the gaming industry. Master Chief and Halo, Call of Duty, Battlefield... these are all really big names we can think of and know a lot about.

And as of late, it seems like games like Cyberpunk 2077, Battlefield 2042, and more have failed to meet any and all expectations set in place by intensive marketing teams and the idea of hyping up a product.

Does the gaming industry have a problem with the way it is marketing its products? Is it always a case of overpromise, underdeliver? Or are there some games that really did meet and exceed expectations? Has hype worked in their favor?

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Cyberpunk 2077 gameplay credits: https://www.youtube.com/@UC4r6nalq_1-9rc80qdVLatQ

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