Delivered at Casual Connect Europe in Amsterdam, February 2015.
The educational technology market is booming and borrowing heavily from the playbook of games. Peter Hofstede, an 18-year veteran of commercial games, describes the distribution and market roadblocks to navigate in capturing a profitable share of this growth market. This session offers a fact based introduction to the EdTech games landscape, reviewing the industry and product trends most relevant to game developers, marketing & distribution strategies and monetisation models for the K6 consumer market. The unique challenges of scaling up your EdTech products to reach multiple countries and educational systems will also be considered.
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