Monetizing Free-to-Play | Bruce BROADBENT
1Delivered at Casual Connect Europe in Amsterdam, February 2015.
In-app purchases (IAP) comprise a large share of in-game revenue today and are driven by paying power users (a.k.a ‘whales’), which typically make up less than five percent of the total user base. Ads can supplement monetization for the remaining ninety-five percent of non-paying users, and also reinforce your IAP revenue. How to show the right message to the right user at the right time? How to take advantage of the ads opportunity across platforms and screens? Come hear directly from Google on how game developers have been increasing their revenue and keeping their games free to play. Unlock new revenue streams and boost your business, while letting your users monetize at their own pace!