Maximizing the Lifetime Value of Each Player | KATZMAN, JAFFE

Channel:
United States GameDaily Connect
Subscribers:
11,400
Published on ● Video Link: https://www.youtube.com/watch?v=QaM5kjlCfA0


Duration: 24:28
175 views
0

Download slides: https://www.dropbox.com/s/3if9suzy5h5ypfa/CCEurope_RetargetingTapCommerce_FINAL.ppt?dl=0

Delivered at Casual Connect Europe in Amsterdam, 2015.

It’s time to think beyond the install. How can games marketers keep existing users engaged, and encourage them to come back and play again? Mobile app re-targeting has rapidly emerged as a major channel used to drive long-term user engagement. This session will cover exactly what app-to-app re-targeted advertising is, how it works, and why it matters. We’ll share tips on how to use real-time data, segmentation, bidding to reach your users at each stage of the player life cycle and ultimately strengthen lifetime value.



Other Videos By GameDaily Connect


2015-03-13Digital Learning and Finding Success through Google Play | Shazia MAKHDUMI
2015-03-13EdTech Games for the Consumer Market | Peter HOFSTEDE
2015-03-13Doctor Who Game Combines Gameplay with Teaching Kids to Code | Paul BENNUN
2015-03-13The Power of Timing: Developing a Personal Connection with Customers | Itay LEVY
2015-03-13Data Protection, COPPA|GARDNER, SORENSEN, DENNIS, COLLINS, TEHARNE-JONES
2015-03-13Games-Based Learning: One Company's Search for the Holy Grail | Ian HOOK
2015-03-13Monetizing Free-to-Play | Bruce BROADBENT
2015-03-13Boost Your Online Business by Selling Physical Goods | Jacques KRUSE BRANDAO
2015-03-13Betting on Games | MACMILLAN, HOFF, READER, ZALOOM
2015-03-13Putting the Game in Gambling | JEFFREY, VOLK, CULLEN, SMITH, SELBY
2015-03-13Maximizing the Lifetime Value of Each Player | KATZMAN, JAFFE
2015-03-13Development and Distribution of Social Casino Games | Ulyana KRYSTASZEK
2015-03-13What is All the Fuss About Fantasy Sports? | Derrick MORTON
2015-03-13Building Organizational Structure In Growing Company | Damian FIJALKOWSKI
2015-03-13Betting the Farm on Creative UA Campaigns | Peleg ISRAELI
2015-03-13Who Wants to Be a Social Millionaire? | Ricardas JASCEMSKAS
2015-03-13HTML5: So Where's the Money? | Olga KHOMENKO
2015-03-1310 Ways to Make the Worst Social Casual Game | Artur SAKALIS
2015-03-13Building an MMO RPG Game - The Wrong Way | ZASADNYY, GRYNETS
2015-03-13Bringing a Chart-topping Social Casino Web Game to Mobile | ENDT, CHRISTOF
2015-03-13Indie Games in Tax Havens | Tanya VASILYEVA


Tags:
Andy KATZMAN
TapCommerce
Adam JAFFE
Social Point
Casual Connect
Casual Connect Europe 2015