ESRB Adds New Warning Label system in response to loot box controversy ASMR LETS STAY RELAXED
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The Entertainment Software Rating Board will begin labeling video games that contain in-game purchases, a response to lawmakers who have noticed the outcry over so-called loot crate systems and have signaled a willingness to legislate them.
The labeling will “be applied to games with in-game offers to purchase digital goods or premiums with real world currency,” the ESRB said in a news release this morning, “including but not limited to bonus levels, skins, surprise items (such as item packs, loot boxes, mystery awards), music, virtual coins and other forms of in-game currency, subscriptions, season passes and upgrades (e.g., to disable ads).”
The label will appear separate from the familiar ESRB rating label and not inside it.
Additionally, the ESRB has begun an awareness campaign meant to highlight the controls available to parents whose households have a video game console.
The developments come three months after Electronic Arts’ Star Wars Battlefront 2 raised the furor over loot crates to a mainstream news concern. In loot crate systems, players purchase a virtual box, whose contents are unknown, with virtual currency typically earned in the game. Typically, these crates can be acquired with a secondary currency that is bought for real money. Battlefront 2 drew attention because of the way the crate items were tied to player advancement within the main game, as opposed to being an optional or cosmetic part of it. Electronic Arts suspended real-money transactions in Battlefront 2 the day before the game’s full launch back in November.
Since then, however, representatives from three governmental gambling commissions have weighed in on loot crates, discussing whether the activity falls under their nations’ gambling laws. Two weeks ago, lawmakers in Hawaii introduced four bills that would regulate the sale of games that feature loot boxes. A day later, Sen. Maggie Hassan (D-N.H.) wrote the ESRB to ask it to examine how video games are rated with respect to loot-box features.
Related
Star Wars Battlefront 2’s loot crate controversy: everything you need to know
https://www.polygon.com/2018/2/27/17057978/esrb-loot-crate-box-in-game-purchases-label
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