Why Marketers Need a Measurement Mindset Shift

Channel:
United States Google Ads
Subscribers:
814,000
Published on ● Video Link: https://www.youtube.com/watch?v=C8T15eiePIc


Duration: 0:00
2,316 views
156

Gaurav Bhaya, VP of Buying, Analytics and Measurement at Google breaks down why a measurement mindset shift is needed for marketers today.

It boils down to good data, and embracing MMMs, incrementality, and attribution testing to boost your ROI. #GoogleAds #Measurement #Marketing #ROI



Other Videos By Google Ads


2025-05-16Storytime: Agencies Share How Modern Measurement Strategies Can Drive Performance
2025-05-12How high-intent YouTube audiences drive ROAS
2025-05-09Deep Dive: Marketer Strategies in Ads Measurement
2025-05-01Are your Search campaigns AI-ready? Get tips from top agency experts
2025-05-01Are your Search campaigns AI-ready? Get tips from top agency experts
2025-05-01YouTube's untapped performance potential: how to multiply your ROAS
2025-04-233 Essential Tools for Smarter Marketing Measurement
2025-04-16You’re invited! Register today for Google Marketing Live on May 21, 2025. Link in description.
2025-04-15Google Ads Tutorial: Optimize your brand campaigns: Brand Recommendations you need to know!
2025-04-09How AI + First-Party Data Drive Business Growth
2025-04-03Why Marketers Need a Measurement Mindset Shift
2025-03-27GRWM: Data foundations edition 💅
2025-03-26Google Ads Tutorials: Brand Lift
2025-03-25Full Value of Web + App:Combine your Web and App campaigns to drive better performance in Google Ads
2025-03-14Healthy first-party data Habits: Solid Data Foundations
2025-03-12Google Ads Academy: Create and Convert Demand with Demand Gen [rehearsal]
2025-03-11Full Value of Web + App: Create a seamless customer journey with Web to App Connect in Google Ads
2025-03-11How Google creates Carbon Footprint reporting for advertising products
2025-03-04Driving iOS App campaign performance
2025-03-04Evaluating your iOS SKAdNetwork report
2025-03-04Example SKAdNetwork schema configuration