Maximising Player Value: Five Top Strategies for Monetising Living Games | Matt Casey
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Delivered at Casual Connect Europe 2018. Learn how contemporary monetisation techniques have transformed the performance of a long-established game. Delving into examples of subscription, lootboxes, virtual items, tradeable currencies and time-limited events, this talk explores the ups and downs of optimising player value in a community-driven MMORPG.
Download slides at: http://bit.ly/2MMr9Dh
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Jagex Games Studio
Matt Casey
CCEUROPE18
Casual Connect 2018
Casual Connect
gaming
liveops
monetising
Treasure Hunter
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