Ferrari Tailor Made Program
45Ferrari Japan hosted “The Art of Ferrari Tailor Made,” an exclusive event at the Embassy of Italy in Tokyo to a 300 strong guest list. The spectacular evening brought together the best of Tokyo society with guests from the traditional and modern art, fashion and architecture, as well as those with a passion for the remarkable Italian brand.
Ferrari Tailor Made is the exclusive Ferrari programme for those customers who want to customise each element of their car for a perfect fit, creating an unmistakable, one-of-a-kind vehicle which reflects their personality and tastes. Ferrari has just inaugurated the new Tailor Made and Atelier Areas in the new Centro Stile Ferrari last September in Maranello, in order to enrich the exclusive personalisation experience for clients reflecting the Ferrari’s DNA – innovation, elegance, technology, heritage, craftsmanship and passion.
Ferrari has created nine special Tailor Made cars for Japan, and the piece of arts created under the nine different themes were displayed all together on this special occasion. The themes inspired by the land where innovation, tradition, and aesthetics were dedicated to Ferrari GTC4Lusso T, the sporty and versatile V8-engined four-seater car that is great for every day driving as well as for weekend getaways, alone or in the company of three lucky passengers.
The evet took place at the Embassy of Italy in Tokyo, the utmost venue in the heart of Tokyo, to perfectly showcase the exclusive Tailor Made programme and Italian craftsmanship, elegance and design. Thanks to the Ambassador of Italy, Mr. Giorgio Starace, the Tailor Made cars were displayed inside the Embassy and blended into the beautiful architecture. Whilst Yusuke Iseya, the Japanese actor/creator joined and enjoyed dialogue on Tailor Made, the Undersecretary of State for Economic Development, Mr. Davide Crippa and the Ambassador also attended the evening and celebrated Made in Italy.
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