FTC Endorsement Guidelines For Bloggers

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Michael Sherlock

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Published on December 1, 2009 10:49:50 PM ● Video Link: https://www.youtube.com/watch?v=FvBaWRrV2jI

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Guide

Duration: 3:22

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The FTC recently changed their guidelines on endorsements to specifically include bloggers. Essentially, if you benefit from the review you must disclose the relationship with your auidence. It doesn't matter if you are a small one man show or a large corporation, the consumer needs to know your point of view.

For more information: http://michaelsherlock.com/2009/12/01/new-ftc-endorsement-guidelines/

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