Games for Brands—How Indies Can Tap That Audience | Eric SCHWERTZEL

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GameDaily Connect

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11,300

Published on August 26, 2013 7:54:55 PM ● Video Link: https://www.youtube.com/watch?v=-I0bg9dQTmY

Duration: 23:52

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Let's make money together--besides making a game that is actually fun to play, Indies must also battle discoverability and customer acquisition costs. But what if you found an accessible audience that not only had millions of passionate fans but also offered you the opportunity to cross promote and monetize physical goods? Here you will hear the experiences of one indie game developer working with major brands like Garfield, Dilbert and a major dog food company ---- and how you can do it too.

Delivered at Casual Connect USA, July 2013.