GeForce Entertainment: The Studio NVIDIA Should Build
6NVIDIA has the fastest GPUs on the planet. It leads in AI. It owns the most powerful cloud gaming platform with GeForce NOW Ultimate. And yet… there’s still one thing missing: games that show it all off.
In this video, we dive deep into the idea of GeForce Entertainment—a fictional NVIDIA game studio that could (and maybe should) exist. A studio that doesn’t just port existing games to PC and cloud, but builds cloud-native, RTX-driven, AI-enhanced experiences from the ground up.
Right now, the RTX 50 Series is here—but the showcase titles are the same as the 40 Series. Cyberpunk 2077, Control, Flight Simulator. Incredible games, but nothing new that screams: “This is why I need a 5090.”
Meanwhile, developers are optimizing for lower-end hardware like handhelds and phones. Cyberpunk is even launching on the Switch 2 (powered by NVIDIA tech!)—and it’s reportedly very playable. That’s impressive… and ironic.
GeForce NOW has its own tools—like Session Observation, DLSS streaming support, and real-time cloud debugging—but they’re hidden away behind dev walls. Imagine if those features were made for players: instant spectating, zero-effort streaming, and games designed to thrive in the cloud instead of being mirrored from a PC.
With AI tools like NVIDIA ACE, procedural systems, RTX IO, and a full software stack ready to go, NVIDIA has everything it needs to lead the next evolution of gaming. All that’s missing is a studio to bring it all together.
So let’s explore the why, the how, and the what if.
Because GeForce Entertainment doesn’t exist yet… but maybe it should.
👉 Let me know in the comments what kind of game you think NVIDIA should build first.
Would you play a game designed just for GeForce NOW or RTX 5090?
What features would make it truly next-gen?