As Facebook gets more crowded with new games, it's becoming apparent that a game's success is dependent on both the developer's ability to build a great game as well as rapidly acquire players. Lots of best practices around mechanics for Facebook games have emerged, and adding some simple features and mechanics can significantly improve a game's performance. Equally important, there are a variety of ways to grow a game's user base on Facebook, and the importance of growing fast to capture network effects and fend off competitors is only increasing. Looking to 6waves' portfolio of games from developers around the world and network of 40+ million MAU on Facebook, Jim Ying will highlight the key channels of user growth as well as notable game features that changed trends in key success metrics around monetization, retention and virality. He'll be providing hard examples, complete with screenshots and charts.
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