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David McCarthy is a member of the EMEA Developer Relations team at GREE.

Going Global with GREE -- best practice and current trends in social mobile free-to-play GREE is the world's largest social gaming network with over 190 million users and is currently launching the GREE Platform -- a social gaming ecosystem available to mobile users and developers all over the world. Having spent the past five years providing social games on mobile devices in Japan, GREE is well aware of the challenges -- and the enormous creative and commercial potential -- posed by this rapidly growing new area of gaming. So come and learn from one of the leaders in the ever evolving frontier territory of Free-to-Play.