Grow through retention, not virality, with Zynga founder Mark Pincus #Shorts

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Published on ● Video Link: https://www.youtube.com/watch?v=4KEXwR8Y9qo


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Zynga, the publisher behind Farmville, is practically synonymous with viral marketing. We asked Zynga founder Mark Pincus what lessons he learned from his experience as a startup founder. And surprisingly, he says that virality was not the key to growth.

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