Growth Beat 2014: Make cold calls warm: Leveraging data and analytics ... (with SurveyMonkey)

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Published on ● Video Link: https://www.youtube.com/watch?v=pc3GPbF4isg


Duration: 18:12
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While sales has always been an art form, the most successful sales leaders are now learning the power of merging the art of the sale with the science of hard data about customers behavior. Using technology, sales teams can now see what marketing collateral performs most effectively, which presentations have a better chance of pushing a deal to close, and more. Hear from Brent Chudoba on the best practices that have propelled the SurveyMonkey team to success and given them insight into which collateral can help to close the most deals.

Speakers:
Eva Ho, General Partner, Susa Ventures
Brent Chudoba, VP, GM of Audience, SurveyMonkey



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