Growth Beat 2014:The CMO-CIO relationship (with The CMO Club & KidZania)

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VentureBeat
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Published on ● Video Link: https://www.youtube.com/watch?v=6_tLCeW1fnc


Duration: 19:36
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Join three marketing industry experts in a lively post-lunch discussion, diving deep into the hot topic of how CMO's and CIO's need to work together to drive better customer experience. Starting with the customer in mind, how do CMO's and CIO's align on the technological development to ensure the customer is engaged and delighted at all touch points in an omnichannel world. This session will touch on a recent study conducted by The CMO Club, EPAM and CIO Magazine revealing the three major crossroads, research from IBM on the C-Suite relationship and citing real examples from KidZania's multi-dimensional model that incorporates customers (kids), decision-makers (parents) and influencers (employees) through the savvy use of technology.

Speakers:
Jon Busman, Global Marketing, CMO Initiative Lead, IBM
Cammie Dunaway, U.S. President & Global CMO, KidZania
Nadine Dietz, The CMO Club



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